Leadership lived

In October, 2011, UIS began the process of identifying its brand – the inherent promise a university makes and keeps to its constituents.

After months of research that included surveying all UIS faculty and staff, the entire student body, and more than 10,000 alumni, what we discovered was that people agreed, at a fundamental level, on what UIS was about. The result? Leadership lived.


拍拍拍无挡视频免费1_日本一级婬片日本高清视频_九色综合亚洲色综合网We invite you to , or nominate fellow students, faculty, staff or alumni you believe epitomize the UIS promise. We can’t feature everyone but we will read your submission and let you know if it’s selected. Thank you for your help!

Chancellor Susan Koch on why Leadership lived

What is a brand?
Chancellor Koch: A brand is not a slogan or a logo. It is a promise an organization makes and keeps to its constituents. It is a reputation, determined by an organization’s important audiences, not the other way around. A brand is always true and important, and, if you’re lucky, distinctive.

Chancellor Koch’s entire interview »


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